In March this year, Big Wipes, the world’s best industrial hand cleaning wipe, attended MADE in Milan. This is unquestionably Italy’s leading international architecture, building and construction trade show.
Big Wipes at MADE 2015
To say that we were mobbed throughout the four-day event would be an understatement! The product demonstrations started no sooner than the second the exhibition opened. Without a break, the team demonstrated the magic of our Big Wipes until the end of the show. Crowds watched in disbelief as Big Wipes cleansing wipes effortlessly and swiftly removed a host of nasty substances from hands, tools and surfaces.
With over 208,000 visitors, the show played a key role in presenting Big Wipes to the building repair, restructuring and renovations markets. Above all, MADE breathed new life into a sector of crucial importance for the global economy.
MADE in Milan was split into 4 specialised sectors
CONSTRUCTION MATERIALS
This sector offers construction site managers, engineers, designers and planners access to the latest professional, technical and regulatory developments. In particular, there was focus on construction techniques, energy recovery and retrofitting, anti-seismic technologies, environmental protection and building site management and safety. Moreover, systems for more effective building-plant integration and enhanced in-home comfort and energy savings were featured.
BUILDING ENVELOPE WINDOWS
On the strength of the over 31,000 window manufacturers who attended in 2013, the event is now indisputably the only Italian exhibition that represents the entire Pipeline. It features doors and windows, blinds and awnings, shading systems, protection, building envelope and roofing. Window manufacturers, installers, distributors, architects, designers and builders come face to face with the entire manufacturing pipeline. This includes window making machinery right down to ground breaking finished products, by way of the latest in hardware, componentry, semifinished products and advanced technology.
INTERIOR FINISHINGS
MADE Interiors and Finishings is the unrivalled leading showcase for superb products and concepts that can transform, modernise and literally revolutionise space and tailor it to the needs of today. In the first place, the event brings together design, technology and research. In addition, it offers designers, contractors and retailers an overview of the very best solutions and ground breaking products. These fall into the fields of flooring, wall coverings & units, doors, handles & accessories, false ceilings, room partitions, stairs and finishings.
SOFTWARE TECHNOLOGIES SERVICES
MADE in Milan shone the spotlight on professionals and businesses. Further, designers got a valuable overview of the tools and services that companies need to boost their bottom line. MADE showcased the latest software developments, from building structural design and calculation to building envelope architectural design. It also featured BIM tools, interior design and energy optimisation, project management and building site management. Last but not least, visitors found 3D printers and plotters, laser and GPS systems and financial and insurance services.
Giovanni De Ponti, CEO of MADE Eventi explained: “Our focus on delivering a top quality event and fostering the best ever business opportunities has turned out to be a winning strategy. This was subsequently confirmed by the countless exhibitors who did some fantastic deals at the show.”