In March this year, our Italian distributor, 3M, introduced Big Wipes, the world’s best industrial hand cleaning wipe to MADE in Milan, Italy’s leading international architecture, building and construction trade show.
To say that we were mobbed throughout the four-day event would be an understatement! The product demonstrations started the second the exhibition opened and continued, without a break, until the end of the show. Crowds watched in disbelief as Big Wipes cleansing wipes effortlessly and swiftly removed a host of nasty substances, including silicone, PU foam, oil-based paint, grease and oil from hands, tools and surfaces.
With over 208,000 visitors, the show played a key role in presenting Big Wipes to the building repair, restructuring and renovations markets, breathing new life into a sector of crucial importance for the global economy.
MADE in Milan was split into 4 specialised sectors:
Leading edge construction solutions and technologies, high performance materials and advanced plant and equipment for a safe and sustainable construction industry, systems for more effective building-plant integration and enhanced in-home comfort and energy savings: all this and more is on hand at an event offering construction site managers, engineers, designers and planners access to the latest professional, technical and regulatory developments in construction techniques, energy recovery and retrofitting, anti-seismic technologies, environmental protection and building site management and safety.
BUILDING ENVELOPE WINDOWS
On the strength of the over 31,000 window manufacturers who attended in 2013, the event is now indisputably the only Italian exhibition that represents the entire Pipeline, including doors and windows, blinds and awnings, shading systems, protection, building envelope and roofing. Window manufacturers, installers, distributors, architects, designers and builders come face to face with the entire manufacturing pipeline, from window making machinery right down to ground breaking finished products, by way of the latest in hardware, componentry, semifinished products and advanced technology.
The event that brings together design, technology and research and offers Italian and international designers, contractors and retailers an overview of the very best solutions and ground breaking products in the field of flooring, wall coverings, interior doors, handles and accessories, entrance doors, false ceilings, room partitions, wall units, stairs and finishings. MADE Interiors and Finishings is the unrivalled leading showcase for superb products and concepts that can transform, modernise and literally revolutionise space and tailor it to the needs of today.
SOFTWARE TECHNOLOGIES SERVICES
MADE in Milan shines the spotlight on professionals and businesses, and gives designers a valuable overview of the tools and services that companies need to put their best foot forward and boost their bottom line. Not only the latest software developments, from building structural design and calculation to building envelope architectural design, BIM tools, interior design and energy optimisation, but also project management and building site management, as well as 3D printers and plotters, laser and GPS systems, telephony, Internet, financial and insurance services.
Giovanni De Ponti, CEO of MADE Eventi explained: “Our focus on delivering a top quality event and fostering the best ever business opportunities has turned out to be a winning strategy – as confirmed by the countless exhibitors who did some fantastic deals at the show.”