We explain why Big Wipes industrial strength trade wipes provide a significant sales opportunity for Builders Merchants.
It’s unavoidable: workmen get their hands dirty all day, every day. Despite hands being their most valuable tools, thousands of workers spend their days with their hands caked in dirt or harsh substances without having access to the facilities to clean them up. Even when soap and water are available, they just won’t shift the majority of modern construction and maintenance products. PU foam, silicone and varnishes are nasty stuff to get on your hands and without the ability to remove them quickly, can cause debilitating skin problems.
For merchants, this presents a clear opportunity for sales. Tradesmen need easy access to high-quality hand cleaners and industrial strength wipes are the answer. Stored in tubs, they are highly portable and those coming in handy sachet packs can be kept in pockets or glove compartments. They can remove dirt and construction materials from hands and tools swiftly and more thoroughly than soap and water.
Hundreds of tradespeople will walk through the doors of Builders Merchants every month in need of wipes they can use on site. It is estimated that there are around 150,000 decorators, 125,000 builders, 80,000 electricians and 78,000 plumbers in the UK today. To put the potential sales opportunity wipes offer in context, if an average merchant customer got through one tub of wipes a month, that’s a potential 5.2 million tub sales each year.
Companies such as Big Wipes understand that wipes will be an additional but crucial purchase alongside the major materials a tradesperson visits the builders merchants for. Therefore, the point of sale produced for the merchant counter should be bright and eye catching, so brands like Big Wipes make excellent displays to encourage sales while the tradesperson is picking up their usual building and plumbing materials. To encourage ‘pull through’ sales, companies such as ours will market heavily to merchant customers, attending trade shows, advertising and making sure the brand is instantly recognisable as a must-have for their toolbox.
Wipes are a convenient way for tradespeople to clean up on site or on the move. And it’s important they do – according to Health and Safety Executive (HSE) figures, there are over 20,000 people suffering from work-related skin diseases with around 7,000 new cases diagnosed every year. Solvents, cement, resins and cutting fluids are some of the most common causes of irritant contact dermatitis so it is no wonder construction workers have one of the highest rates of developing this skin disease – something that can severely affect a person’s ability to work.
One of the best ways to avoid contact dermatitis is to wash hands and apply a moisturiser after washing, so it is important to point out that the best wipes will include moisturisers that protect hands. For example, Big Wipes 4×4 formulation is not only preservative free and mainly water-based but also has four powerful cleaning agents plus four dermatologically tested skin conditioners: Aloe Vera, Lanolin, Vitamin E and Glycerine ‐ all helping to nourish and protect the skin. The Big Wipes range has also been assessed to the latest EU Regulation 1223/2009 for cosmetic products with zero levels of irritation recorded during controlled testing by dermatologists. The range also offers >99.9% antibacterial protection for skin. All Big Wipes are used without water and thus are perfect for on-site use where water isn’t available.
The best wipes manufacturers will also produce different types of wipe materials. With Big Wipes 4×4, for instance, there are three different types to choose from: red top Heavy-Duty are double sided with an abrasive side to remove stubborn grime and a smooth side to soak up the muck; the black top Multi-Purpose wipe is made from a three layered, non-woven quilted fabric which makes it highly tear resistant and super tough; and the green top Multi- Surface wipes are fantastic at cleaning all surfaces, exceptionally absorbent and being made from a natural material can be thrown on the compost heap after use.
In conclusion, Big Wipes industrial strength trade wipes present a huge sales opportunity for Builders Merchants. With manufacturers such as Big Wipes innovating with instantly recognisable branding, powerful cleaning formulas, skin conditioners and three different wipe materials, the trade won’t be the only ones “cleaning up”.
This article appeared in Builders Merchants News in January 2016