The Automässan Auto Trade Fair, a tradeshow for the automotive sector, went into overdrive in January 2017, attracting more exhibitors and visitors than before.
What is the Automässan Auto Trade Fair?
Auto Trade Fair is Scandinavia’s biggest meeting place for the vehicle and vehicle workshop sector aftermarkets. Around 16 000 visitors from all over Scandinavia flocked to the Swedish Exhibition & Congress Centre in Gothenburg to check out 275 exhibitors. One of these was our Swedish distributor, Sonelli, who invited the Big Wipes team to be part of their stand.
Big Wipes was geared up for Automässan Auto Trade Fair
The Swedish automotive sector is booming in terms of new registrations. Not only of cars, but also all types and sizes of commercial vehicles, buses and other vehicles. It stands to reason that the drivers of these vehicles will at some stage get their hands dirty. In these instances, they will need the mighty and fast-acting cleaning power of Big Wipes hand and surface wipes. As they are completely portable, they can be kept close to hand to remove oil and grime on the go.
The Big Wipes team demonstrated this amazing cleaning ability at the show, wowing visitors and fellow exhibitors alike.
What did the organisers of the exhibition have to say
Anna Jarnö, Business Manager of the Auto Trade Fair said: “It’s apparent that the automotive sector is undergoing a transformation. It’s a change driven by competition, new technology, and a new way of thinking, especially when it comes to cars and motoring. The exhibitors, seminars and associated events at the Auto Trade Fair 2017 reflected this change.”
“Digitisation, along with the upcoming changes in motive power technology – from internal combustion engines, through hybrids to electric vehicles – were some of the hottest topics to be spotlighted at the Auto Trade Fair 2017,” Anna explained.
“The Auto Trade Fair has a special position. In fact, it is unique, as the majority of the automotive sector’s suppliers and purchasers take part in the event. So naturally we think it’s important that we continue to nurture and develop it as a meeting place”
“The fair also featured a range of social events. These included trade get-togethers, and various specific and general activities for exhibitors’ customers and partners. We know that the Auto Trade Fair gives many visitors a rare opportunity to meet and mix with their contacts, suppliers, colleagues and opposite numbers under pleasant and convivial circumstances. So the fun and enjoyment of our social events make a significant contribution to our offer,” Anna concluded.